Brands from Asia -Singapore Airlines
Recognised by travellers as one of the best airlines in the world ....... Singapore Airlines has chosen to focus on one aspect of the experiential brand strategy - in-flight hospitality and warmth symbolised by the Singapore Girl . The brand promise has been built around this experience rather than the product features and benfits...
Ever wonder what the story behind the Singapore girl is ..and how many of us are aware that Madame Tussaud’s Museum in London started to display the Singapore Girl in 1994 as the first commercial figure ever....Martin Roll delves deeper
Singapore Airlines - An Excellent Asian Brand
posted by Anish at Thursday, June 30, 2005
3 Comments:
ah that madame tussauds was a bit of news anish...
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